Social Media Essay Example | Topics and Well Written Essays - 2500 words

Social Media - Essay Example unceasingly on the front edge of emerging trends and fads as an integral element of standard business practices, those knobbed in public relations necessitate been eager to use social media as a regnant new tool in their arsenal. However, the problem with using social media in this way is intrinsically colligate to the reason it has such transformative power to begin with. Social media has the power to transcend all borders, infiltrate all(prenominal) language system and instantly connect with a valet that is ready and waiting to connect cover version - that is its strength. Yet this ability to connect to such a strong degree also has the ability to redeem err unrivalledous messages instantly, fails to take into consideration the possibility that what is acceptable in one place may be diametrically opposed to values held in another place and the people receiving these messages are just as capable of telling the world how much they like a product a s they are of unveil its failures. One moulding that may be effective when using social media is the two-part symmetrical model of public relations suggested by J.E. Grunig. By more specifically defining what is meant by social media and examining what Grunigs two-way symmetrical model is, it is possible to understand the various ways social media may help to deposit this model effective as tumesce as how it may hinder the process. Social media has expanded well beyond the simple concept of email lists and newsletters. By the time children reach college age, they have likely already become familiar with the idea of scanning codes for everything from buying groceries to checking in to a store for discounts. They are undecomposed in using the high-tech features and apps of smart-phones and have played at least one interactive, real-time online tv set game with friends living hundreds or even thousands of miles away that they may or may not have ever met in person. These friends hips are forged through numerous social media outlets such as texting, chatting, tweeting or something invented tomorrow. In the modern world, email has now become common for personal, educational and business use twitter and Foursquare have become the new favorite means of keeping up with friends news of the world is delivered via YouTube video, streaming video or status updates sent directly to an iPhone or similar device and texting gives one the convenience of online chatting without the necessity of being chained to a desk. Nowadays, we think nothing of emailing our aunts in Germany and getting an swear out back within mins, or seeing the latest streaming video full of up to the minute news (Boswell, 2006). Information is able to travel literally at the speed of sound - traveling some the world in as little as a few minutes. For those who have grown up within this emerging technology, not only is it expected that instant answers to any possible question that efficiency ari se will be found, but that the answer should prove both entertaining and engaging succession it informs. Through networking sites such as Facebook and Tumblr, this information can be requested directly from friends, former customers, and