Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 words

Stock Market Paper - Essay ExampleHistory of the Company After the success of Walt Disney Land in California, Walt Disney had the nous of creating an even bigger resort which would include all different kinds of fantasy worlds in which people could lose themselves. When it opened, just outside of Orlando, Florida it covered approximately 107 country the theme common land portion of the resort was referred to as The Magic Kingdom. It featured Adventureland, Fantasyland, Frontierland, Liberty Square, Tomorrowland, Main Street USA, and about 5,500 cast members (2). Resort planners intentionally plan the opening in October, as opposed to the summer months because they wanted the opening numbers to be small, having learned their lesson from the issues that arose with the opening of Walt Disney Land. Walt Disney World was to be so untold larger than Walt Disney Land, and the planners wanted to ensure that Walts dream was realized without a hitch if issues arose due to the increased si ze and cast, they would be easier to deal with and identify with a smaller amount of guests. They had 10,000 guests on opening day. In addition to The Magic Kingdom, there were two hotels that were included in the resort itself, the Contemporary and the Polynesian colonization (2). Product Lines Walt Disney World has several different product lines that are all incorporated around the resort and theme park itself, having expanded to include third extra theme parks, and two water parks, as well as numerous hotels the theme parks now include The Magic Kingdom, Epcot, Disneys Hollywood Studios, and Disneys Animal Kingdom. The water parks now present are Disneys Typhoon Lagoon and Disneys Blizzard Beach. This does not include the other branches of fun that Disney has added, like the Disney Cruise Lines (3). Walt Disney Worlds customer base includes children of all ages they work to be geared towards all ages of clientele (though if you look too frequently like a Disney character, y ou may be kicked out of the park (4).) Marketing Strategy There are many different marketing strategies employed by Walt Disney World, from the computer generated image of the park that is now present at the beginning of each and every Walt Disney film, to the commercials advertising Walt Disney World, all the way down to references to the theme park that are included in movies of all genres, but the marketing strategies of the park do not stop there. With a steep price tag to grow into the park itself (over $80 (5) per person, per day), there are many people who feel like though they may want a souvenier to commemorate their trip, but that the additional price tag is too expensive. Disneys got the customer covered there too. They introduced three inch tall Vinylmation figurines for $10 each, every thing from the characters themselves, to the attractions that are present in the park. The start out behind these souvenirs is that they come in unmarked boxes consumers never know whi ch one they bequeath get (sort of like a souvenir grab bag) the nice thing about this marketing ploy is that if the consumer does not like the one they get, there are three opened figurines placed by the register, and the buyer may consider to swap out the one they got for one of the three present at the register itself (5) this ensures that additional items are purchased, as people love the mystery, and offers them a semi-guarantee that they will